While Calgary is known for its cowboy culture and breathtaking mountain scenery, something’s been brewing in the city. The number of local digital content creators has exploded. They aren’t just winning over followers; they’re building global communities, landing partnerships with international brands, and setting trends in fashion, beauty, lifestyle, music, and comedy. You can learn more about Calgary’s vibrant scene by checking out CalgarySki.net.
Who Is Colleen Diaz?
A Filipino-Canadian, Colleen moved to Calgary when she was just 14 and that’s where her journey began. As a teen, she started creating content that reflected her personal style. Her early videos were heavily focused on fashion, and she loved to share summer clothing hauls and everyday outfits with her subscribers. A standout feature of her content was how she interpreted fashion for the world-famous Calgary Stampede festival.
Those first vlogs were authentic and unpolished, a stark contrast to the slick, professionally edited videos she makes today. But it was that raw honesty that first drew people in.
With her natural charisma and down-to-earth style, it wasn’t long before Colleen’s popularity soared. She started her YouTube channel while still in high school in Calgary, never imagining those early videos would be the launching pad for her career as a major influencer.
Going Global
Colleen started her creative journey right here in Calgary, with content focused on local culture and relatable teenage topics. But Calgary was just the beginning. Her career took off internationally after she moved to London, England. This move was a huge step in her professional growth, allowing her to reach a much wider audience and tackle global trends. Despite the change of scenery, she’s always been clear about her Calgary roots.
Calgary’s Style Icon
Colleen Diaz is now a leading influencer in the fashion and lifestyle space. Her YouTube channel boasts over 1.59 million subscribers who tune in for her high-quality content filmed all over the world. On Instagram, she has more than 700,000 followers who love to keep up with her daily life and style.
Her social media presence is known for several key things:
- A calm and elegant vibe, thanks to a beautiful visual aesthetic and a palette of cozy, neutral colours.
- A minimalist-chic approach where she focuses on the quality and versatility of her clothing.
- Her content remains genuine and relatable, keeping her connected to her audience.
Colleen blends fashion and daily life content in a way that’s both inspiring and practical. Her weekly vlogs are meticulously edited, packed with details about everything from planning outfits and creating lookbooks to interior design, world travel, and skincare. Her core principle is to wear “real clothes for real people.” That means she offers practical and accessible options instead of unachievable, high-end designer looks.
Behind the Camera
Colleen is a content powerhouse, active on Instagram, Twitter, Depop, and YouTube since 2012. She frequently collaborates with different brands and documents key moments in her life, like getting together with friends, enjoying dinners out, or travelling to places like Los Angeles and London. What really sets her apart is the unique community she’s built. She genuinely connects with her followers, actively responding to their questions and comments.
Colleen also talks about her experience living on her own, noting it’s just one of the many things that helped her become a stronger person. This Calgary influencer continues to build a successful brand while staying true to herself and her audience.
